• MrBeast, YouTube’s biggest creator, doesn’t think he’s rich.

  • Despite huge revenue from advertising and brand deals, he says he is not rich because of his reinvestment strategy.

  • He also does not have access to his bank accounts, his mother does.

MrBeast doesn’t think he’s rich.

The YouTuber, whose real name is Jimmy Donaldson, is the platform’s biggest creator, with 239 million subscribers. But that doesn’t mean he keeps the money he makes from his videos, which regularly rack up hundreds of millions of views.

With immense revenue from advertising and brand deals, Donaldson has the resources to do virtually anything he wants. And what he chooses to do, he told Time in a recent interview, is reinvest everything in his content.

Donaldson told the outlet that he makes between $600 million and $700 million a year. He also recently made $250,000 from an old video he reposted on X, after months of CEO Elon Musk trying to lure him to the platform.

But Donaldson claims he is not personally wealthy.

“I mean, not right now,” he told the outlet. “I’m not naive; maybe one day. But right now, whatever we make, we reinvest.”

Donaldson, 25, said he doesn’t even have access to his bank accounts and that his mother is “the one who has access to the main bank account.”

Each video earns “a couple million” from ads and “a couple million in brand deals,” he told Time. But that all comes down to doing more.

He also said that sometimes it can take 12,000 hours of footage to make a video that is only 15 minutes long, so the costs can be enormous.

In 2022, Donaldson said he was spending $8 million a month on his videos, for a total of nearly $100 million a year, and his stunts have only gotten more ambitious and expensive since then.

Some of his latest videos include being buried alive for seven days, building 100 wells in Africa, and crushing a Lamborghini.

“I’ve reinvested everything to the point, you could say, of stupidity, just believing that we would be successful,” he told Time. “And it has worked.”

Read the original article on Business Insider

By Sam