Mercedes-Benz outlined its plans to launch an ultra-luxury range of Mythos-branded models in 2022. We haven’t heard much about the line since then, but the brand clarified that development work is ongoing. We won’t have to wait long to see the first car with the Mythos badge.
The announcement was made during a presentation outlining Mercedes-Benz’s 2023 results to investors. The brand set itself four basic objectives for what it considers its most demanding customers: the expansion of the Manufaktur customization program, a collaboration with the fashion company Moncler, a limited edition Maybach designed jointly with Virgil Abloh and the first car in the series Mythos. . It will be released in 2025.
While no specific details were provided, it appears the first Mythos car will be an evolution of the new SL. Mercedes-Benz has previously described the Mythos range as a series of “ultra-exclusive collector cars” that will be built in limited quantities; is for those who consider Maybach not luxurious enough. If that’s what you’re looking for, you may not be able to buy one even if you can afford it; The brand has also noted that these cars will be reserved for “the most dedicated enthusiasts and collectors”, suggesting that only select customers will be invited to purchase one.
This approach is not unusual in the luxury segment. For example, Bentley recently introduced a pair of models called Bacalar and Batur, respectively. Long-time enthusiasts and collectors of the brand were offered the first build slots, and both models (which were limited to 12 and 18 units, respectively) quickly sold out despite the huge price tag. Mercedes-Benz may be trying to attract the same customers with Mythos.
Gordon Wagener, head of Mercedes-Benz’s design department, released a dark preview image of the first Mythos model in 2022 and it’s hard to say precisely what we’re looking at. The image (shown above) shows a roadster reminiscent of the SL, but design details like the shape of the headlights and hood cover don’t match. Even if the as-yet-unnamed model is closely related to the SL below, Wagener’s Instagram post apparently announces that it will take a lot more than a nice paint job and extra chrome to characterize a Mythos.
More details about the first Mercedes-Benz model from the Mythos brand will emerge in the coming months.